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  •   Leadership & Strategic Management
  • Professional development courses in strategic management from Cornell University’s Johnson Graduate School of Management and the School of Hotel Administration.


    Leading Through Creativity

    Description:
    Organizations that understand the creative process and foster this with employees find themselves at the top of their industry. They know how to harness the creative power of their workforce to develop new products and services. The creative process that leads to this type of innovation is often veiled in mystery and the misconception that one must be gifted to be creative. Creativity, however, is as much a matter of technique as intelligence.

    In this course, participants will learn a series of individual and group techniques designed to cultivate organizational creativity and the development of new ideas. Participants will learn to enhance their capacity for creative thought and will be able to use their abilities to develop their organization's ability to be innovative, resulting in increased market share and profit.

    Who Should Take This Course?:
    This course is critical for executives, managers, and team leaders who are responsible for the growth and development of their organization. It is also crucial for any professionals who want to develop and enhance their own creative thought process.

    Course Format:
    This course contains the following modules:

    eloping Your Creativity

    . Characteristics of creative people in business environments

    . Using visualization techniques for enhancing your creativity

    . Techniques for developing creative approaches to business challenges
    Developing Your Organization's Ability to Innovate

    . Creative techniques and processes for groups, including some that can be implemented online

    . Features that limit an organization's creative potential

    . Fostering creativity throughout the organization

    Benefits to Learner:
    Participants who complete this course will be able to:

    . Greatly expand their own capacity for creative thought

    . Foster creativity throughout a department or organization

    . Utilize techniques for developing creative approaches to business challenges

    . Identify and overcome features in an organization that limit creative potential

    . Recommend steps to foster creativity

    Certificate Information:
    This course can be applied to the following certificates

    Business Leadership Skills
    Executive Leadership
    Leading Management Teams

    Total Learning Time:
    Approximately 5-6 hours over a period of two weeks.

    Authoring Faculty:
    Florence Berger, PH.D., Professor Emeritus
    Judi W. Brownell, PH.D., Professor

    Sponsoring School:
    Cornell University's School of Hotel Administration

    Technical Requirements:
    With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.

    481,00 EUR


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